…How to Win at SEO in 2020, a Zoom webinar

A few years ago, HubSpot hit a plateau with its organic demand generation through content. As Google evolved to a smarter algorithm able to anticipate and interpret intent (therefore moving away from the traditional approach to keywords) we had to completely rethink our approach to SEO, resulting in our now famous Topic Cluster SEO Strategy that focuses on building topic authority.

This presentation will review:

• Google’s evolution from Keywords to Topics

• Topic Cluster Content strategy

• 3-Step Process to create Topic Clusters

Click here to register.