Federal funding for basic and exploratory research is great, but working on real-world challenges that have immediate applications can be equally rewarding for students, postdocs, and faculty. Join Cynthia Sides, director for the Office of Industry Engagement, to learn more about demand-driven innovation and how this office is a resource for faculty in all disciplines across campus. She will lead a discussion on industry sponsored research that touches on asking the right questions, connecting with the right partners, getting the right contracts in place and exploring educational and professional options for students. Participants will leave with a new understanding of how demand-driven innovation can lead to additional research and commercialization opportunities. Register here.